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Backstage Artist Lounge is a private rockstar’s paradise backstage where famous musicians sample the hottest brands on-camera before they take stage in front of tens of thousands of fans.
Rockbands have enjoyed the Lounge at Rock the Ink, Rock on the Range, and Pointfest just to name a few. Rockstars spend their down time looking through racks of clothing, sampling drinks, and picking up new products, whether it be tattoo sunscreen or a bracelet made of recycled guitar strings. Partners are always welcome backstage and they can also meet and dress band members.

Christina Martin founded Backstage Artist Lounge in 2005. Says Martin of the lounge, “We invented the Backstage Artist Lounge because no one was doing it. There are tons of lounges every Emmys, every Oscars, every Golden Globes—that market is oversaturated and overrun. Then there are these huge rockstars all in one place for these multi-act concerts. Brands want to reach them, but no conduits provide that access. By producing this lounge, we provide a unique service. The Backstage Artist Lounges are truly “value-added” for brands who participate and we are the exclusive providers of this.”

Martin is accompanied by a well-rounded team that reaches out to companies that have that special something to offer these musicians. They share the responsibilities backstage, making sure that photos are taken of rockstars with products, catering to the needs of a partnering representitive, and assuring the smooth transitions throughout the day. Living a dream, the team shows no signs of stopping or slowing down.

I'm in charge of backstage and on-air integrations with Mudvayne,
Offspring, Motley Crue, Alice In Chains, Korn, Slipknot, Avenged
Sevenfold, Taking Back Sunday, Chevelle and Buckcherry. Here is my
entire 2009 festival roster:

Rock On The Range with Motley Crue, Alice In Chains, Korn, Slipknot,
Avenged Sevenfold (70,000 fans, Columbus OH, May 16 & 17) full
integration opportunties backstage with the bands www.rockontherange.com

Pointfest with Offspring (KPNT 105.7 The Point's biggest annual, 29
bands in 1 day, St Louis, 30,000 fans, also: generous station airtime)
www.1057thepoint.com

Maloof Money Cup (California, July 10-12th, televised CBS, backstage
includes pro-skaters) www.maloofmoneycup.com

In De Goot tour with Theory of a Deadman & Shinedown (8-cities, 15-days,
in the fall) exposure in all 8-cities www.indegoot.com

The Roxy's charity red carpet rock show with Buckcherry (April,
celebrity & press driven event) www.theroxyonsunset.com